///////////////////// Hitachi Brand Strategy//////////////////////////////
*What does the Hitachi Group promise to our shareholders?
The "Hitachi Brand Platform" has been created not only for our customers but is also established to listen to the voice of our competitors' customers, making them think, " So, that´s what Hitachi is striving for." At the same time, management and rank-and-file employees were surveyed so that an image of " How would you like to see Hitachi become?" could be thoroughly refined, and, as a result, the core identity of the Hitachi Group emerged. It is an identity based on Hitachi's DNA of " Trust" and " Technical Capability" built up over many years, and one that expresses our commitment to being a catalyst for a changing society and continually challenging ourselves to discover new value and possibilities.
* Hitachi Brand Platform
The clearly stated "Hitachi Brand Platform", as based on the Hitachi Group core identity, consists of three main pillars of "Brand Vision", "Brand Mission", and "Brand Value", and is thoroughly imbued with Hitachi's way of thinking so that everyone involved in the Hitachi Brand can use the platform as a set of guidelines for how to think and act in regards to the company.
The "Hitachi Brand Platform" embodies the common spirit of all Hitachi Group employees and functions as a message to our shareholders.The keywords "harmony", "sincerity", and "pioneering spirit" that express the founding intentions of the company, together with all employees understanding and sharing the "Hitachi Brand Platform" inevitably results in the expression of a single, consistent message.
The development of a corporate statement started in the desire to create a message that could encapsulate this "Brand Platform" in an easy to understand expression that was straight to the point yet also powerful.
In order to create a corporate statement, various viewpoints were given consideration, with an emphasis placed on the essence of the "Brand Platform" as being "an attitude of continual innovation", and an appeal was made to employees in order to help decide upon a statement expressing this attitude. With the numerous suggestions that had been collected to review, the Management Council and Board of Directors deliberated until a corporate statement was born that succinctly summed up the thoughts and feelings of Hitachi shareholders: "Inspire the Next".
The phrase "Inspire the Next" refers to not only the spirit infused into all Hitachi Group efforts, products and services, but also expresses the moral and material value that the Hitachi Group provides throughout the world.
* Inspire the Next
The word "inspire" has as its etymology, the Latin preposition in and the Latin verb spirare, meaning "to breathe." As well as meaning "to breathe in," and "to encourage," it also has various meanings associated with life itself, such as "to uplift the spirit" and "to invigorate."Nothing was put after the word "Next" in order to inspire our stakeholders and all those that read our Corporate Statement to imaginatively fill in the blank that follows with a word like "Era," "Society," "Idea," "Product," "System" or "Solution."
Having others share in the composition of our Statement is one of its primary aims.
HITACHI Inspire the Next
"Inspire the Next" refers to Hitachi being a new breath of air that will infuse the next generation and future societies, and expresses our attitude of applying the "pioneering spirit" of the Hitachi Group to confront the challenges of that next generation. The "Brand Platform" states the intention that, "Hitachi intends to be the catalyst for a changing society. As society changes, so will Hitachi." This statement embodies Hitachi's intention to continually transform itself through constant innovation as we move into the next generation.
Corporate Name: Hitachi, Ltd.
(Kabushiki Kaisha Hitachi Seisakusho)
Established : February 1, 1920 [Founded in 1910]
Headquarters : 6-6, Marunouchi 1-chome, Chiyoda-ku, Tokyo, 100-8280 Japan
Management : Hiroaki Nakanishi
Representative Executive Officer and President